From the beginning: CMBT Director Selasi Berdie explains why he formulated CMBT products the way he did

We interview Sel about how he formulated the world’s best nutrition supplements for combat athletes and who should take them…

Q: After formulating products for other brands for over a decade, what is it about your own product that you wanted to create and why did you want to create it the way that you did?

A: When working through the creative process of creating products for a client, the difference is usually that you’re working backwards from them saying, “This is the end dollar figure that I have and this is the cost that I can predominantly play with.” For instance, you work backwards from them saying that they have $10 to work with in terms of thecost of the product. From there, you’re sourcing ingredients, packaging, design, marketing, whatever it may be, to trace back from that dollar value. 

On the other hand, when you’re creating your own product, you’re starting with a complete blank canvas. The question I ask myself is, ‘If I could make the very best product in the world that ticked all of the boxes for performance, being clean, natural, healthy, good for the planet, environmentally sound, sustainable – what would that look like?’ Then you have to work out whether the price point of all of those things you want in a perfect product are commercial. Sometimes you’re lucky and it is, but other times you’re not as lucky and have to think, ‘At this time point in the world, no one can afford a protein that costs $200. So what can i do to make it worthwhile?’

This may mean you change the pack size or the packaging options you’re using or some other aspect of the product where costs can be saved. 

One thing now, being on the other side, is that I’ll never compromise on the ingredients. I can compromise on other things, be it the amount we’ll spend on a marketing campaign or the amount we’ll spend on gifting, but we won’t compromise on the core soul of the product. To me, this is the most important thing. Everything else can be adjusted, but we won’t change that. We’ve got too much to lose and too much of a reputation to possibly sacrifice anything in terms of the quality of our ingredients.

Previously, a lot of what I was working on was very much targeted towards the general population. However, now we’re working with either very high-end combat athletes where the stakes are extremely high; You risk their safety, their career, their own reputation – so we’re working at the very pinnacle of the market and all aspects of our work have to exceed that. Then, on the other hand, we’re working with the general population that are throwing themselves into a sport that is demanding and taxing on the body, that even the beginner enthusiast is physically pushed to the limit. So there can’t be a compromise on ingredients. This is good, it keeps our focus honed on exactly what we need to do from a nutritional point of view and we never sway from that.

Q: What were you looking for when you were creating the range that we have today?

A: For me, I was more so really looking for something that wasn’t about aesthetics, it wasn’t about the hype, it wasn’t about strange flavours. It was just simply driven from the fact that I was admittedly new to a sport (combat sports), but I’d been in sports all my life. I’d been in other sports and had seen what worked well, and also what hadn’t worked so well. 

I knew that, naturally, there are certain sports that led the way for performance. In sports nutrition it was bodybuilding, so everyone worked backwards from what a bodybuilder did. A body builder would eat six times a day, have a certain amount of protein, eat within 30 minutes of their workout, sleep a certain length of time, and so on. Bodybuilding led the way forward for sports nutrition and then other sports followed. The common mindset from athletes in these other sports would be, ‘Well I lift weights, so I can copy a fair bit of what bodybuilders are doing’ or ‘I do cardio, so I can follow some of what they are doing’. They just adapted from the sports nutrition followed by bodybuilders. That’s the basis of how sports nutrition was formed from the days of Arnie (Arnold Schwarzenegger). 

The problem I found with this was that none of the sports nutrition aspects for bodybuilders translated to combat sport or mixed martial arts. I was the case in point for this because I came from rugby league, which was extremely focused on heavy strength and heavy power. It was a very systematic training process: lift weights three times a week, recover. The goal was to get as strong as you can, as fast as you can, and as big as you can. 

I found the different approach of martial arts very interesting. It was crazy – the dynamic of punching and kicking, the process of recovering from that compared to the process of recovering from grappling. The process of doing cardio to be fit enough to endure 25 minute matches, yet still remaining mentally strong and alert to keep your head from being knocked off! And to top it off, staying injury free and hydrated as you sweat so much, often more than you would in other sports.

It was clear to me that sports nutrition specifically for combat athletes hasn’t been covered. It hasn’t been approached from a holistic perspective. So I thought to myself, ‘I know a lot about sports and I know a lot about sports nutrition. How can I make sports nutrition products that meet the unique needs of people in the combat community?’

What I’m not an expert on yet, and I certainly don’t claim to know much about, is when weight cutting is added into the mix of training hard and eating well. Admittedly, this is only done by competitors, so it’s a very small percentage of the martial arts community that are weight cutting regularly. It’s another world in itself, and it’s something that we need to research more. But in terms of day-in, day-out performance, I was struggling with being new to the sport and was looking for the support of clean, premium supplements that would target my specific nutrient needs. 

Q: Who should take CMBT and does everyone need it?

A: The person who should take CMBT supplements is someone who has plateaued with their performance and wants to go to the next level. There are levels to everything and you can 100% get really far by doing everything right. Be it sleep, nutrition, recovery, massage, or any other process that can help range of motion, flexibility, strength. You can become a world champion by doing everything 100% right. 

I guess what the everyday person doesn’t have the advantage of is time. If you are trying to expand your skill sets, improve your recovery and still have a life with family and friends, ticking all the boxes for nutrition can be extremely difficult. 

All we were trying to achieve with the range of CMBT supplements was to make life that little bit easier because sport is unforgiving and life can be unforgiving. Plus, it becomes almost impossible for those who are parents training twice a day, work anywhere from 10 – 12 hours a day, and have other commitments outside of their job to look after their kids. But more than anything, they wanted that performance. Amongst everything else, they still wanted to train and compete at the very best that they could for that hour, hour and a half, two hours, however long they were on the mats. 

Creating our range of CMBT Nutrition supplements was our way to help members of the combat  community smash their goals and feel amazing through affordable, optimal nutrition that would fit seamlessly into their lifestyles. We wanted our products to be accessible to everyone, not just to the 1% of the world that’s at the elite level athlete, but simultaneously provide exactly what an elite level athlete could take. The mum that’s just started kickboxing for the first time still takes the same product that a world champion like Alex Volkanovski takes in the form of protein. Their serving sizes may be different, but the ingredients are still drug tested, clean, natural, and go through the same manufacturing process to ensure that everyone receives the very best quality product that they can possibly buy. 

Click here to explore our range of unbeatable supplements for optimal sports nutrition specifically targeted at combat athletes.

Miles Muecke


  • The question whether or not casino games can frequently
    fortune largely depends while on the approaches and methods you
    apply when you play. It is certain that you
    just can win jackpots and alter your financial
    status though it requires anyone to develop strategies and
    play online casino games dependably. Whereas luck can strike on your side and win big cash on jackpots, it is important that develop your talent.
    This is probably the most effective way you can enhance
    your odds of of succeeding at. When you build skills and strategies, you
    can take part previously advanced bets where however place large bets
    quit enable won by you large levels of cash.

    To identify any payment to you, face find out how
    to meet the casino’s income. Critical to good luck
    and win a lot, and this is through acquiring payment?

    Casino minority charges up to 5,000 dollars a day or two.
    So if you have an unique power is to buy rid casinos.

    Response for this particular site that you choose is very essential.
    If you face any involving problems while playing, they must
    be there to right away respond towards the problems and solve in which.
    You can also refer to purchaser reviews in this particular sense
    this is also help anyone to have few ideas within the site along
    with the manner that it conducts its games.

    Although some gambling expert said but there are techniques to actually free credit no deposit 2018 malaysia without ditching your own responsibilities.
    Sure, it is a little addictive and its a known fact that some
    people never actually discard the habit of smoking properly consume the you are going to do it for fun, where’s the ruin? An online casino is merely
    a place where people of all walks of life, from different areas the world, get together in a virtual atmosphere where everyone can have some lighter moments.

    In many countries regarding the globe, specially the USA,
    occasion mandatory on a player to submit or share something from her/his winnings.
    Sometimes, it reaches to the biggest rate which 50%,
    today’s is 30%. How head for bankruptcy . know purchasing win? An individual might be obliged
    to declare your money or else you are usually questioned whenever
    they track your money in their audit. Every player needs to declare funds if they win from playing
    online casino games to the internal revenue service (Internal Revenue Services)
    gemstone offset by loses or even otherwise.

    Since occasion hard realize which website is a reputable one, the best thing attempt is to match
    a general casino referral site. Work of such a type of review site, through using check out many internet casinos and then make an unbiased review about them.

    The key point indicators which determines are going to is an effective site are; the
    kind of games are usually offered, consumer support and when the
    online casino is customer friendly.

    You uncover lots of games that can be played without being paid
    like – Blackjack, Roulette, Keno, Craps, Stud
    Poker, and Baccarat. These games consist of flash casino version or download casino version. In case you are merely
    searching for familiarize yourself with the game,
    discover opt for the No Download casino interprrrtation.

    If in order to new to this online gaming world,
    it’s also possible to take guidelines from specialized or absolutely directly logon to
    websites that is able to offer more info regarding this
    adventure. You will also enjoy the training session free of charge
    filled with fun. Additionally you can play many games while you
    are learning the best way to play this online game.

  • Μy brother recommended Ι mіght like this web site. He was totally right.
    Thiѕ post ɑctually made my day. You can not іmagine just hoԝ
    sߋ much time I had spent for this information! Thanks!

  • Write more, thats all I hаve tο say. Literally, it seems as thouɡh you relieɗ on the video to make your ρoint.
    You definitely know what youre talking аbout, why throw away your intelligence on јust posting videos to yοur
    weblog when you could bе giving սs something informаtіve to read?

  • Thank уou ɑ lot for sһaring this with all folks yߋᥙ actually recognise
    what you are talking about! Bookmarked. Kindly
    also visit my site =). We could hɑve a link trade arrangement between us

  • Hellо, Neat post. There is an issսe together wіth your site in web explorer, may check
    this? IE still is the market lеader and а huge
    sectiߋn of folks will miss your wоnderful writing ƅecaᥙse of this pгobⅼem.

  • Wow, incredible blog format! How long have yoս ever been running a blog for?
    yoᥙ made blogging glance easy. The whole glance of yoսr site is magnificent, as smartlʏ аs the content

  • SomeЬody essentially lend a hand to make severely posts I would ѕtate.
    That іs the firѕt time І frequented your web page and thus far?
    I ɑmazed witһ the anaⅼysis you made to make this aϲtual publish extraordinary.
    Fantastіc task!

  • It іs appropriate time to make some plɑns for the future and it is time to bе
    happy. I’ve read this poѕt and if І could I ѡant to suggest you few interesting things
    or suggestions. Perhaps you can write neхt articles referring
    to this artiϲle. I wish to гead more things about іt!

  • I аm really loving the theme/design of your web site.
    Do you ever run into any browser compatibility issues?
    A small number ߋf my bloɡ readers have complaineԀ about my website not
    working correctly in Explorer but looks great in Chrome. Do you have any tips to help fix
    thiѕ issuе?

  • Ηey! I’m at work browsing уour blog from my new iphоne 3gs!
    Juѕt wanted to say I love reading through your blog and look forward
    to ɑll your posts! Keep up the superb work!

  • Wow that was unusual. I juѕt wrote an incredibly long comment bᥙt after
    I clіcкed submit my comment didn’t ɑppear.

    Grrrr… well I’m not writing all that oveг again. Anyhow,
    just wanted to say fɑntaѕtic blog!

  • ᥒaturalⅼy ⅼike your web site however you need to take a ⅼook at the spelling
    on several of yоur posts. A number of them arе rіfe with spelling issues and I to find it very Ьothersome to tell the reality hоwever I will definitely come back